Bob King Mitsubishi
Bob King MitsubishiBob King Mitsubishi
New Inventory
Pre-Owned Inventory
Idealvaluecars
Value Your Trade
Find Us On Facebook!
Visit Our YouTube Channel

View Mitsubishi Vedio's

 

Congratulation to Bob King Mitsubishi.  Receipient of the 2010 Mitsubishi Diamond Award of Excellence.

   It takes more than just great products or services to make a company stand out among its peers; it takes great employees behind it who, market and support those products and services. This year Bob King Mitsubishi has been recognized as one of 100 Dealers nationally who have been chosen to receive the prestigious 2010 Diamond Chapter of Excellence Award. Congratulations to the Sales and Service Staff of Bob King Mitsubishi, they certainly have some great talent to stand behind their outstanding products.
   

Mitsubishi Motors’ 2010 Outlander Receives 5-Star Crash Ratings from National Highway Traffic Safety Administration

Thu, Feb 04, 2010 - Cypress, Calif. -

The National Highway Traffic Safety Administration (NHTSA) has awarded 5-Star crash ratings to the Mitsubishi 2010 Outlander. The 5-Star safety rating, NHTSA’s highest, applies to all Outlander models for both driver and passenger in the event of front and side impact collisions.

Additional information as well as crash test images of 2010 Outlander can be found on the NHTSA-supported web site for consumers (www.safercar.gov).

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 400 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

 
Mitsubishi Expands lineup with dynamically designed, eco-friendly, and smart-sized entry
Wed, Mar 31, 2010 - NEW YORK -

At the 2010 New York International Auto Show, Mitsubishi Motors expanded the Outlander family lineup with the debut of an all-new crossover utility vehicle (CUV). Designed from the bottom up with a striking design and rigid, lightweight body, the smart-sized crossover combines fuel efficiency with stylish and feature-rich premium performance. Using lightweight, dent-resistant plastic front fender body panels, regenerative braking and enhanced class-leading aerodynamics, engineers have brought estimated highway fuel economy into the 31mpg range. Boosting the new crossover's list of premium features are such standard technologies as Active Stability Control (ASC), Hill Start Assist (HSA), Electric Power Steering (EPS), a comprehensive seven-airbag safety system, and a cutting edge, high-contrast LCD instrument display. Active and stylish buyers will also appreciate the available LED-accented Panoramic Glass Roof, 710W nine-speaker Rockford Fosgate audio system and FUSE Hands-free Link system.

Two trims will be offered in the U.S. market for 2010: the budget-minded ES with a standard 5-speed manual transmission or the premium SE with a standard sportronic ™ 6-speed CVT with magnesium-alloy paddle shifters. Standard for all models is a fuel efficient, 148hp MIVEC-equipped 2.0-liter four-cylinder engine. A CVT transmission is available on ES trim and electronically controlled All-Wheel Control (AWC) is available on SE models.

BOLD SIGNATURE DESIGN
One of the core concepts for the new CUV is a striking new design language known as "compact dynamism", providing a functionally vibrant look that uses proper, flowing aerodynamics to maximize visual impact and fuel efficiency. Featuring Mitsubishi's distinctive front "jet fighter" grille treatment, the clean and refreshing body lines are both emotionally stirring and high grade. By merging the Outlander's driving position and high-impact SUV design with the vigor of a smaller package, designers have created a cutting-edge entry level CUV that fits a broad range of lifestyles.

The new CUV also features smoothly refined aerodynamics and a class-leading 0.33 coefficient of drag, beating the Mazda CX7 (0.34), Hyundai Tuscon (0.37), and Subaru Forester (0.38). Special steps were taken during the design process, resulting in a wind tunnel tested front face, sloping sides, and gently curving roof. With a lower coefficient of drag, the vehicle's slippery shape is able to cut through air with less effort, increasing both fuel economy and acceleration.

A wide range of eight body colors is available, including new exterior paint options Mercury Gray and Laguna Blue. The ES trim features standard high-rigidity, lightweight 16-in. wheels, available in either steel or aluminum alloy. For those looking for an even sportier look, the SE models include 18-inch alloy wheels and fog lights with chrome bezels. Owners can personalize that exterior with an array of accessories including an optional Exterior Sport Package featuring an alloy fuel door, tailgate spoiler, front skid plate, rear diffuser garnish, and front corner extensions.

Accenting the CUV's exterior treatment and functionality are the addition of LED rear combination taillights on both models and Super wide range High Intensity Discharge (S-HID) headlamps on SE models. With 35% greater light output than standard HID headlamps and a wide coverage beam, S-HID headlamps provide extra visibility and security when driving on dark roads.

SMART-SIZED PACKAGING
In essence the Outlander's "little brother", this entry-level crossover merges the Outlander family's impressive real world capability with a smaller, more maneuverable urban package. Designed to fit with a wide range of active lifestyles, the vehicle features the easy entry, exit, and turning radius of a smaller vehicle yet also the higher sightline and interior volume of a CUV. Seeking to create a dynamic new shape without compromising interior space, designers came up with a spacious five-passenger body that is 14.6-inches shorter than the Outlander. Compared to the Lancer passenger car, the new CUV features a visual reference point that is almost 5-inches taller.

The entry-level CUV is also more agile and maneuverable than its competitors, featuring an independent suspension design and dynamic shape that leads to easier parking and driving. At just 34.8-ft., its turning circle is smaller than the Ford Escape (36.7-ft.), Nissan Rogue (37.4-ft.), and Honda CR-V (37.8-ft.).

The new crossover's dynamic and compact design is also lightweight at just 3,042-lb. for the ES 5-speed manual transmission model. This reduction in weight was achieved through the use of thinner high-strength steel in the hood, tailgate, and doors, recycled plastic front fenders, and new interior materials. Just a few examples of the design team's attention to detail include changing the handle lock body from zinc to magnesium and using less door trim. Compared to the Hyundai Tucson's 3,179-lb., Nissan Rogue's 3,281-lb. (with roof rails), and Mazda CX7's 3,496-lb., Mitsubishi's new CUV's lower curb weight allows it to deliver better fuel economy and better handling.

SMART PERFORMANCE
All models come standard with a MIVEC-equipped 2.0-liter four-cylinder engine, which produces 148hp at 6,000rpm and 145lb-ft of torque at 4,200rpm. Partial Zero-Emissions Vehicle (PZEV) models produce 143hp at 6,000rpm and 143lb-ft of torque at 4,200rpm. In order to reduce weight, the engine block is cast out of lightweight aluminum and MIVEC variable valve timing technology is used to improve both engine output and efficiency.

Paired with the 2.0-liter engine in ES models is a 5-speed manual transmission or a steering column-mounted paddle shift 6-step Sportronic™ CVT available. SE trims come standard with the fuel economy-optimized CVT transmission. Mitsubishi engineers have spent countless development hours optimizing the CVT transmission's shift patterns and gear ratios, as well as reducing friction within its hydraulic oil control for greater fuel economy. To enhance the driving experience, magnesium alloy paddle shifters are mounted just behind the steering wheel, allowing the driver to switch between automatic and manual shifting modes without moving their hands. The CVT's manual gear shifting Sport mode can be selected by either pulling the paddle shifter while the lever is in "D" or by selecting Sport mode with the shift lever. After Sport mode is activated, the driver can shift up or down using the paddle shifters. Pulling the right paddle shifter for at least two seconds will deactivate Sport mode.

FUEL ECONOMY INNOVATIONS
All models are equipped with revolutionary new lightweight and dent resistant plastic front fenders. Made from recycled materials, the plastic body panels contribute to a lower curb weight and increased fuel efficiency. Reducing friction and drag with the road surface also helps increase fuel economy and the new crossover comes specifically equipped with tires with a low rolling resistance coefficient. An Electric Power Steering (EPS) system has also been added to eliminate the parasitic engine drag found in conventional hydraulic power steering systems, freeing up engine efficiency and increasing fuel economy.

In order to reduce fuel consumption and tailpipe emissions, the highly efficient engine is paired with a "smart" alternator and regenerative braking system. Recharging the onboard batteries using friction energy during braking, the system detects battery-charging conditions and utilizes the unique alternator to adjust voltage based on the vehicle load. Combined with the recycled body panels, class-leading aerodynamics, EPS, low curb weight, and efficient engine, the braking system helps push the new CUV into the 31mpg range on the highway.

FUN TO DRIVE
With its low curb weight, compact mobility, and available electronically controlled AWC, the compact crossover also features a fun-to-drive handling balance that resonates with active CUV buyers. Designed to be nimble and swift both on-road and off-road, the vehicle combines outstanding ground clearance with a tuned MacPherson strut front suspension and multi-link rear suspension design. Lightweight suspension pieces and front and rear swaybars are just a few elements of a suspension that has been tuned for better agility, roll control, and ride comfort. Four-wheel independent gas-charged shock absorbers and coil springs are used at all four corners.

Standard on all models are the driver assist aids Active Stability Control (ASC) and Hill Start Assist (HSA). Making for a more controlled and pleasant driving experience through all situations, ASC helps ensure stability during slippery driving conditions and maintains control after sudden driving inputs. ASC also features traction control to prevent wheel spin, ensuring worry-free take-offs and increased grip on slippery roads. Hill Start Assist uses front and rear gravity sensors to detect steep hills or gradients and applies brake pressure to prevent the vehicle from rolling backwards, making for easier starts.

ALL-WHEEL CONTROL (AWC)
Building upon Mitsubishi's reputation in off-road performance, the SE features an available electronically controlled All-Wheel Control (AWC) 4WD system. The AWC system comes with the same capable "drive anywhere" functionality on other Mitsubishi vehicles the AWC provides increased handling, traction, and stability during any driving or weather situation. The compact design of the AWC system also calls for low viscosity transfer case oil for reduced friction and is capable of being switched between 2WD and 4WD modes, optimizing fuel efficiency.

The new crossover's AWC system also features a driver control knob, conveniently located in the center console, to adjust the electronically controlled coupling. With selectable fuel-efficient 2WD, capable 4WD Auto and rough surface 4WD Lock modes, AWC allows the driver to maximize fuel economy and traction at all times and over all surfaces.

FRESH AND HIGH-GRADE INTERIOR
Showcasing new premium materials, the interior is designed for sporty functionality and possesses a look previously found only in more expensive SUVs. From the first press of the One-touch Start System (OSS), standard on SE models, the new crossover offers the driver a modern experience. Highlighting the driver's experience is a first-in-class full color, high contrast LCD instrument display meter, accented with bold meter rings, and a leather-wrapped steering wheel and gearshift knob. The instrument display also features an ECO driver indicator light, which signals when the vehicle is driven in a fuel-efficient manner. Covering the dashboard surfaces and extending to the door trim is a stylish, grained soft padding that gives a premium look and feel.

From its 60/40 split-folding rear seats to its spacious luggage area and armrest pass-through, the compact crossover is designed for interior space and functionality. Available on SE models with the Premium Package is the striking and fresh Panoramic Glass Roof with LED ambient lighting. Almost 20% wider and 219% longer than a typical sunroof, the Panoramic Glass Roof offers a spacious view of the surrounding skies and offers rear seat occupants a new feeling of greater interior space. Adding modern styling cues, LED lighting within the Panoramic Glass Roof provides an ambient accent to the cabin at night.

ADVANCED SAFETY FEATURES
From the chassis design on up, the new CUV was created with safety in mind. Based on the Outlander structure, which has received the highest NCAP safety rating for collision-worthiness, the new crossover uses the same Reinforced Impact Safety Evolution (RISE) body design. This improves impact safety from all directions by utilizing a high rigidity body and crush zones which progressively crumble to absorb collision energy. The windshield has been given a wide glass area and high eye point for increased visibility and its lower base designed with the hood to reduce injury to pedestrians. Key structural areas on the chassis also direct energy away from the cabin and occupants while front and side members feature crush box front sections, which help reduce the cost of body repairs after minor incidents.

Another by-product of a rigid structure is increased stability and ride comfort. To further reduce cabin noise and vibration, the crossover's pillars have been foam filled for strength and the engine bay fitted with sound absorption material. Triple-sealing the side sills and double-sealing the door surrounds further improve sound insulation.

Keeping occupants safe inside during collisions is a comprehensive seven-airbag supplementary restraint system, which includes side, curtain, and a driver's knee airbag. Not a feature commonly found in this class, the driver's knee airbag controls posture and prevents injury to the legs during a frontal collision. The CUV's seats have been optimized to reduce whiplash and the front seats feature pretensioners that secure occupants during collisions and force-limiters that gently release to reduce the risk of injury.

FUSE HANDS-FREE LINK SYSTEM™
Offering greater convenience and reduced distractions, the FUSE Hands-free Link System combines advanced voice-recognition capabilities with Bluetooth 2.0 enabled hands-free calling and audio playback. With the FUSE system, drivers can experience new levels of entertainment convenience while still retaining the capability to focus fully on the road. Automatic phonebook transfer and multiple phone support are both elements of the FUSE Hands-free Link System, as well as control of the SE model's optional navigation system, which is equipped with a 40GB hard disk drive for quick point-of-interest lookup. Full iPod and USB music device charging and playback are featured as well for portable music compatibility.

PREMIUM ELECTRONICS
The new crossover features a variety of electronic accessory options. These additional features solidify the CUV's already refined and rich driving experience. SE models include a number of convenience features that would normally be found only in more expensive offerings such as standard automatic climate control, rain-sensing windshield wipers and the keyless FAST-key passive entry system with push-button, One-Touch Start/Stop (OSS). Also available on SE models, the optional 40GB hard disk drive navigation system provides accurate mapping and lifetime real-time traffic updates with its 7-inch LCD display and doubles as a music server. The optional Rockford Fosgate in-car entertainment system has a full 710 watts of power and nine speakers for greater sound detail and quality.

PERSONALIZED ACCESSORIES
Realizing the desire of many hip and stylish urban buyers to customize their crossover, Mitsubishi has announced a number of optional customization packages. The Exterior Sport Package includes a large tailgate spoiler, front corner extensions, rear diffuser garnish, front skid plate, and alloy fuel door. The Protection Package offers a scuff plate cover, rear bumper plate, and front and rear mudguards. The Interior Package features a chromed Piano Black panel garnish and gearshift panel, and a black leather and aluminum CVT shift knob. The Illumination Package includes blue LED floor illumination lighting for the driver and front passenger, and a blue LED tailgate light. Also available is the Cargo Package, which includes a cargo mat, tonneau cover, and rear cargo net. With so many options and customization choices, Mitsubishi's all-new crossover is designed to fit with nearly any owner and active lifestyle.

 
 

Mitsubishi Outlander Goes to the Dogs; Edmunds.com and Bark Buckle UP Select Outlander as a Top Pet Safe Vehicle

08/19/2009

CYPRESS, Calif. – The Mitsubishi Outlander CUV was named one of the Top 10 Pet Safe Vehicles by Edmunds.com and the pet safety experts at Bark Buckle UP. The collaborative effort's list praises the Outlander for having plenty of room and pet safety features that makes driving with pets safer and more convenient.

There are 71 million pet owners in America, and 82 percent of dogs travel in cars during their lifetime. However, 98 percent of the dogs travel unrestrained in moving vehicles, leaving pets and passengers vulnerable to injury in the event of a traffic accident, according to Bark Buckle UP statistics. In a 35 mile per hour collision, an unrestrained 60-pound pet becomes a 2,700-pound projectile and can do much harm to other passengers.

In announcing the Mitsubishi Outlander, Edmunds.com wrote: Side airbags, five-star crash test ratings and steering-wheel-mounted auxiliary controls are all part of the Outlander's arsenal of available offerings. The CUV also boasts fold-flat seating and stowable third-row seats (both of which increase the amount of room available for larger pets), as well as more than a dozen storage compartments for your gear and your pet's.

Throughout Southern California this summer, Mitsubishi has been deploying "K-9" teams to dog parks and beaches, offering free treats and foldable travel water bowls. "Pet owners' responses have been overwhelming," said Frances Oda, vice president of marketing at Mitsubishi Motors North America. "Owners are appreciative of Mitsubishi's added attention toward pet safety and comfort, while our furry friends enjoy lapping up fresh, cool water during their playtime."

Lancer

Lancer's navigation system ranked highest in
J.D. Power and Associates study

In a recent J.D. Power and Associates study that ranked the navigation systems of a wide variety of domestic and imported vehicles, only one ranked "Highest in Customer Satisfaction with Factory-Installed Navigation Systems": The Mitsubishi Lancer.

Lancer named

Lancer named "Top Safety Pick" by the IIHS*

Due in large part to Mitsubishi's innovative RISE (Reinforced Impact Safety Engineering) unibody construction, both the Mitsubishi Lancer and Outlander received the highest crash safety rating from the Institute for Highway Safety in front- and rear-impact crash tests.

*On models equipped with ASC. Excludes RALLIART.

IntelliChoice.com names Lancer Ralliart

IntelliChoice.com names Lancer Ralliart "Best Overall Value"

For delivering outstanding value and lower than expected costs, the 2009 Mitsubishi Lancer Ralliart took home the prestigious "Best Overall Value of the Year" (BOVY) award in the sport sedan/wagon under $38,000 category, besting a long list of competitors from the U.S. and overseas.

Lancer Evolution a finalist for World Performance Car of the Year

Lancer Evolution a finalist for World Performance Car of the Year

A distinguished jury of 59 international automotive journalists recently named the Mitsubishi Lancer Evolution one of the 10 finalists in the 2009 World Performance Car of the Year awards—the only four-door sedan to make the top 10.

Mitsubishi

Mitsubishi's Super All-Wheel Control System named "Best New Technology"

Mitsubishi Motors' latest award for technological innovation came courtesy of the Automobile Journalist Association of Canada, who judged Lancer Evolution's groundbreaking Super All-Wheel Control system "Best New Technology" for 2009.

Outlander named

Outlander named "Top Safety Pick" by the IIHS*

Due in large part to Mitsubishi's innovative RISE (Reinforced Impact Safety Engineering) unibody construction, both the Mitsubishi Lancer and Outlander received the highest crash safety rating from the Institute for Highway Safety in front- and rear-impact crash tests.

*On models equipped with ASC. Excludes RALLIART.

Outlander named Dog Car of the Year

Outlander named Dog Car of the Year

With a range of dog-friendly features and benefits, including a split tailgate, ultra-low floor and large cargo area, it's no surprise that Outlander was awarded five paws out of five and named Dog Car of the Year in its category by DogCars.com.

LANCER
Lancer

Lancer's navigation system ranked highest in
J.D. Power and Associates study

In a recent J.D. Power and Associates study that ranked the navigation systems of a wide variety of domestic and imported vehicles, only one ranked "Highest in Customer Satisfaction with Factory-Installed Navigation Systems": The Mitsubishi Lancer.

Lancer named

Lancer named "Top Safety Pick" by the IIHS*

Due in large part to Mitsubishi's innovative RISE (Reinforced Impact Safety Engineering) unibody construction, both the Mitsubishi Lancer and Outlander received the highest crash safety rating from the Institute for Highway Safety in front- and rear-impact crash tests.

*On models equipped with ASC. Excludes RALLIART.

IntelliChoice.com names Lancer Ralliart

IntelliChoice.com names Lancer Ralliart "Best Overall Value"

For delivering outstanding value and lower than expected costs, the 2009 Mitsubishi Lancer Ralliart took home the prestigious "Best Overall Value of the Year" (BOVY) award in the sport sedan/wagon under $38,000 category, besting a long list of competitors from the U.S. and overseas.

CarandDriver.com

“Easily the best-ever compact from Mitsubishi, the Lancer also appears to be one of the best compact sedans on the market, period.”
— February 2007

Competitor NorCal

“The world is full of hot-looking, fun-to-drive cars, a fraction of which are affordable to the average buyer. The new Mitsubishi Lancer Ralliart sedan is one of those rare animals.”
— October 2008

The Times Autos (nwi.com)

“Mitsubishi Lancer carries a youthful demeanor with edgy styling and room to comfortably seat four adult occupants in an interior set up for five people with ample trunk space to haul their gear.”
— July 2008

MSN Autos

“The Ralliart also carves a road pleasantly with well-weighted steering, stout brakes, and a paddle-shifted transmission with quick, snag-free gear changes.”
— July 2008

Auto Week

“It's a solid contender in its class, especially for the money.”
— July 2007

Kelley Blue Book's Kbb.com

“Taller, wider and more aggressively styled than the previous-generation Lancer, the 2009 Lancer commands a much larger presence on the road.”

Motor Trend

“One extra-cost feature not to be missed is the 650-watt Rockford-Fosgate Premium Audio system, which may be best in class. It sounds strong, clear, and appropriately thumpy.”
— March 2008

Popular Mechanics

“By adding another layer of performance to the Lancer mix, Mitsubishi will have a car that finally competes head-to-head with the Subaru WRX. Game on.”
— January 14, 2008

GALANT

Edmunds.com

“With its roomy cabin, enjoyable driving demeanor and impressive crash test scores, the 2009 Mitsubishi Galant is a family sedan with spirit and style.”

Nextautos.com

“The Galant offers sportiness and comfort that you won't find in any other midsize family sedan in this price range...”

Chicago Sun-Times

“With more to offer, the 2009 Galant definitely should be on more mid-size car buyer shopping lists.”
— February 25, 2008

Carseek.com

“Great price, great standard features and a wealth of choices make the Mitsubishi Galant one of a kind.”

Kelley Blue Book's Kbb.com

“If you’re looking for a family sedan with a plush interior, a racy exterior and a nice big back seat, the 2009 Mitsubishi Galant should be on your shopping list. The Ralliart trim delivers surprisingly good off-the-line performance and handling capability.”

NewCars.com

“The 2009 Mitsubishi Galant is an especially value-packed performer that’s anything but boring. Your eyes, ears and pocketbook will agree: the 2009 Mitsubishi Galant looks as good on paper as it feels on the road.”

U.S. News and World Report

“According to our analysis, the 2009 Mitsubishi Galant is a smooth and reliable drive with comfortable seating”

ECLIPSE

Newcars.com

“The 2009 Mitsubishi Eclipse combines brute power with exotic design, giving sports car enthusiasts the best of both worlds—at a worldly price.”

Hamilton Spectator (Ontario, Canada)

“Blend the invigorating straight-line V6 acceleration, the sexy exhaust va-roooom, curvaceous exterior and refined interior and you have a boulevard cruiser in GT style, virile and strong...”

Cars.com (Kicking Tires)

“For the money, the Eclipse is a pretty stylish front-wheel-drive sports car. Even though the exterior changes are few for 2009, they do make an impact, which is more than can be said for many mid-cycle product updates.”
— February 1, 2008

Popular Mechanics

“The GT will have a much more aggressive look on the outside thanks to a larger rear spoiler, HID headlamps and Active Stability Control. The Eclipse Spyder convertible version, meanwhile, will get all the same modifications and enhancements as the GS.”
— March 2008

RoadandTrack.com

“If you don't want your car to feel old in a couple of years, Mitsubishi's futuristically retro sporty-sounding Eclipse will keep both of you feeling young.”
— March 2008

Automobile Magazine

“We must confess that looking good while driving fast is really important to us. And the Eclipse GT is a genuinely quick car, as our test results prove.”
— October 2007

Edmunds.com

“...the 2008 Mitsubishi Eclipse GT is still an entertaining partner on twisty roads thanks to eager turn-in, a short wheelbase and a general feeling of composure.”
— 2007

Motor Trend

“Everyone raves about Nissan's V-6, but Mitsu's lusty MIVEC 3.8, as tuned in this application, is every bit as good.”
— October 2006

Auto Week

“The exterior is stunning. The car drew lots of twisted-neck looks from other drivers.”
— April 2006

ECLIPSE SPYDER

Carsdirect.com

“The Mitsubishi Eclipse Spyder is a fun, sporty convertible that offers all the pleasures of open-air motoring without carrying a hefty price tag.”

Newcars.com

“Put the top down, crank up the music and let the 2009 Mitsubishi Eclipse Spyder make all of your driving summertime driving.”
— March 2008

Automobile Magazine

“It looks as if Mitsubishi has found the sweet spot for sporty convertibles.”
— April 2006

LANCER EVOLUTION
Lancer Evolution a finalist for World Performance Car of the Year

Lancer Evolution a finalist for World Performance Car of the Year

A distinguished jury of 59 international automotive journalists recently named the Mitsubishi Lancer Evolution one of the 10 finalists in the 2009 World Performance Car of the Year awards—the only four-door sedan to make the top 10.

Mitsubishi

Mitsubishi's Super All-Wheel Control System named "Best New Technology"

Mitsubishi Motors' latest award for technological innovation came courtesy of the Automobile Journalist Association of Canada, who judged Lancer Evolution's groundbreaking Super All-Wheel Control system "Best New Technology" for 2009.

Edmunds' Inside Line

“It flat spanked the $85,000 Porsche and walked all over the little Lotus.”
— May 2008

Everydaydriver.com

“This is a shocking amount of performance for the money.”

Autonet.ca

“Gear changes are quick and keep the fun going from first to sixth.”

The Nugget (Ontario, Canada)

“There's no question the Lancer Evolution GSR is a blast to drive - and that its cold-weather performance is almost as stellar as its warm-weather fun factor.”

Chronicle Herald

“When it comes to traction at the limits, Mitsubishi's Lancer EVO is one of the best.”

Autotropolis.com

“I've driven lots of cars, but I've never driven anything like this super-tuned sports car.”

Popular Mechanics

“The up-shifts are Ferrari-quick and the downshifts happen precisely when you need them, every time. On a trip from LA to San Francisco, the MR provided what no other hot-blooded Evo has before: ride comfort. We averaged 23 mpg too - not bad for a 291 hp rocket.”
— November 2008

Automobile Magazine

“The Evo X has a completely revamped interior. The wing-backed Recaro seats are the only familiar touches; everything else, from the dashboard to the door panels, has gone decidedly up-market.”
— November 2007

Bloomberg.com

“The Evo’s purpose has always been about its X-Acto-like ability to slice up winding mountain roads. The all-wheel-drive system is as keen as they come, and every system, including the new active yaw control, is dialed for at-the-edge performance.”
— August 2008

Detroit Free Press

“The new Evo looks sophisticated and fast, while playing the role of the unassuming sedan -- though the curvy spoiler on the back does serve as reminder to this car’s heritage and continues to block half of your vision through the rearview mirror - an Evo tradition.”
— August 2008

Motor Trend

“The Evo has the best version of this kind of transmission to date. The 135i’s auto isn’t bad. Probably the best currently in a BMW, but the Evo’s TC-SST is just amazing.”
— August 2008

Modified Mag

“The Evo X is by far the most capable, forgiving and fun off-the-showroom-floor you can buy today.”
— April 2008

Road & Track

“U.S.-spec models finally get AYC (Active Yaw Control). Previously reserved for Japan-spec models only, this new technology makes the Evo X one of the best-handling sports sedans in the world.”
— November 2007

LANCER SPORTBACK

Winding Road Magazine

“Mitsu's upcoming Sportback gives North America's best looking small car its hottest variant.”

OUTLANDER
Outlander named

Outlander named "Top Safety Pick" by the IIHS*

Due in large part to Mitsubishi's innovative RISE (Reinforced Impact Safety Engineering) unibody construction, both the Mitsubishi Lancer and Outlander received the highest crash safety rating from the Institute for Highway Safety in front- and rear-impact crash tests.

*On models equipped with ASC. Excludes RALLIART.

Outlander named Dog Car of the Year

Outlander named Dog Car of the Year

With a range of dog-friendly features and benefits, including a split tailgate, ultra-low floor and large cargo area, it's no surprise that Outlander was awarded five paws out of five and named Dog Car of the Year in its category by DogCars.com.

Edmunds.com

“...the Outlander is comfortable, available with all-wheel drive and has enough storage and cargo space to satisfy both individuals and small families”

Auto Week

“The Outlander gives you the promise of four-cylinder fuel economy and all-wheel drive for a reasonable price compared with most competitors...”
— February 28, 2008

ENDEAVOR

Forbes.com

“Best mid-size SUV for families.”
— July 2008

Auto Week

“This very functional and perfectly comfortable crossover is well executed.”
— 2008 Buyer’s Guide

Edmunds.com

“Due to the Endeavor’s impressive 250 lb-ft of torque, the 3.8-liter engine feels responsive off the line and into the midrange.”
— 2008

Carsdirect.com

“The Mitsubishi Endeavor feels stable underway yet handles well in corners--benefits of its car-based structure.”

U.S. News and World Report

“The seats and driving positions of the 2008 Mitsubishi Endeavor win praise from reviewers.”

Endeavor wins AutoPacific® Vehicle Satisfaction Award

“AutoPacific, a leader in the analysis and research of the automobile industry, recognized the Mitsubishi Endeavor for highest overall customer satisfaction in the premium mid-sized sport utility category. In this 2006 study, drivers rated their vehicles across 44 specific areas including comfort, safety and overall purchase/lease experience.”

 

 

Automotive Internet MarketingDealer Impact Systems© Bob King Mitsubishi. All Rights ReservedSite Map